Saturday, February 04, 2012

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26.08.10

Microsoft To Pay More Than Half A Billion Dollars To Jump-Start Windows Phone 7

Tech Crunch - Tech Crunch Topics

Editor's note: The following guest post is by Kim-Mai Cutler. Nearly four years after Apple launched the iPhone and two years after Google open-sourced the code for its Android operating system, Microsoft is finally set to re-enter the mobile market this holiday season in a serious way with Windows Phone 7. It is trying to catch up to those more modern smartphones the only way it can -- with cold, hard cash. The company could spend a half-billion dollars or more in marketing costs and payments to developers and handset manufacturers to subsidize the expense of building phones and apps, so that the Windows Phone 7 ecosystem is well-seeded at launch.

NTD Source: TechCrunch

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